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Optimizing your LinkedIn profile for Scrum Masters

Your LinkedIn profile is like your professional business card: this is often the first thing that recruiters see when they evaluate a new candidate for a job. They expect the LinkedIn profile not only to provide a view on the candidate’s resume, but also to provide a broader picture about that person’s character, expectations, and passions.

In essence, you need your LinkedIn profile to work for you. This is your ticket to finding a new job.

Here are a few tips to optimize your LinkedIn profile, especially for those looking for a Scrum Master job.

1. Headline

The headline is the first thing recruiters see when they land on your LinkedIn profile. You want this to be engaging and directly connected to the specialization or skills needed for the job you are seeking.

For example: Include “Scrum Master” or relevant keywords like “Agile Coach” or “Agile Transformation Specialist.”

You can also expand on what you like to do or contribute to your team. For example: “Passionate about helping Scrum teams grow”

2. Profile Photo

Use a high-quality, professional headshot that reflects your personality.

You can also add a graphic banner at the top of your page. For this, choose an image that reflects your experience and personality, but avoid images that are too busy or distracting.

DO NOT: Don’t use photos that are low quality or taken at your friend’s beach party last Summer. Make sure your photo depicts you in a professional and personable way.

3. Summary

This is probably the next thing a recruiter is going to read, to get a quick glimpse at you, from both a personal and a professional point of view. They want to understand: Who are you as a person? What are you passionate about? How are you (your background, your personal interests) relevant to the position I am trying to fill? Why should I keep reading the rest of the profile?

Briefly showcase your experience, passion for Scrum, and highlight quantifiable achievements using strong action verbs and numbers. Quantify achievements (e.g., “Increased team velocity by 20%”). Mention relevant tools and certifications.

Tailor these sections to specific job descriptions by incorporating keywords from the postings.

DO NOT: Don’t make a copy of your resume. Just highlight a few key points or achievements from your professional career.

4. Experience & Skills:

Tailor your experience descriptions to each position you held, emphasizing Scrum-related responsibilities and achievements.

Quantify results whenever possible (e.g., “Reduced development cycle time by 15%”). A good framework to describe your accomplishments is the STAR framework: Situation, Task, Action, Result.

Focus on:

  • Removing roadblocks for teams.
  • Facilitating effective communication and collaboration.
  • Implementing Agile practices and frameworks.
  • Improving team velocity and delivery efficiency.
  • Skills: Include relevant hard skills like Jira, Confluence, and Kanban boards. Additionally, mention soft skills like communication, facilitation, and conflict resolution.
  • Include specific tools and frameworks used (e.g., Jira, Trello).

Throughout your profile, integrate relevant keywords that recruiters may use to find candidates in their searches. For example, include “Scrum,” “Agile,” “Sprint Planning,” “Kanban,” etc. if relevant to any position you held.

Use variations and synonyms to increase searchability (e.g., “Scrum Master,” “ScrumMaster”).

DO NOT: Don’t make up stuff. Don’t fake your titles or positions held. Do not make up experiences that you didn’t have. These may seem techniques to get attention, but recruiters are trained at smelling lies. And if they find one untruthful statement in your presentation, they will doubt the truthfulness of everything else you are sharing.

So, always be truthful in your characterization of your experience and achievements.

If you are switching careers, it’s OK to say that you are doing so and that you don’t have a prior position as Scrum Master. In this case, it could be useful to describe your prior experiences and help the recruiter understand how they contribute to you becoming a successful Scrum Master.

For example, if in a prior job you helped a team improve performance, remove roadblocks, or learn an Agile practice, you should say this: these are things that a Scrum Master would do, and it shows that you can act as a Scrum Master in a future job, because you have already done similar things before (even if you didn’t have the official role or title).

5. Certifications

List any relevant Scrum Master certifications (e.g., CSM, PSM) and other Agile certifications.

Make sure that these certifications are listed properly (e.g. the correct name of the certification and of the certifying body: if you have a certification from Scrum Alliance, don’t list it under a different name.)

If possible, add your certification ID and a link to verify it.

6. Skills and Endorsements

Skills listed on LinkedIn showcase your abilities and what you have expertise it. When you list a skill on your profile, encourage colleagues and connections to endorse your skills. Especially those skills that are relevant to Scrum and Agile methodologies.

DO NOT: Do not list too many skills. That’s keywork stuffing and no one is going to believe that you are an expert in 25 different things. You may be perceived as an expert in nothing.

Instead, focus on your top 5 to 7 skills. What can you claim to be an expert in with confidence? Focus on skills that are relevant to the job you are seeking.

7. Recommendations

Request recommendations showcasing your strengths from colleagues and past managers.

Also, provide recommendations to other people you worked with.

By doing this, you add depth to your profile and show that you are a social person, connected to others and appreciated by others.

If you don’t have recommendations listed on your profile, reach out today to your colleagues and past managers and request them.

8. Get the most out of your LinkedIn profile

Here are a few additional tips to grow your LinkedIn presence and build a stronger profile.

  • Connect with other Scrum professionals, fellow Scrum Masters, and Agile enthusiasts.
  • Engage in industry discussions, share valuable content, and participate in relevant communities and user groups on LinkedIn.
  • Follow companies and hiring managers you’re interested in. Actively connect with recruiters and if you cannot connect, follow them.
  • Join relevant groups and discussions on LinkedIn. Share insightful content related to Scrum, Agile practices, and your experiences. Post your comments to other people’s contributions.
  • Consider adding visuals like presentations or infographics to showcase your work and expertise.

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